Skip to main content

Take Off the Kid Gloves!

I've been away! Work has me busy and I got to travel to California last week for a little bit of "work" and a little bit of play, so I'm just now trying to catch up on life.  Missed y'all...

Last week I attended Specialized Bicycles annual dealer event. This is where dealers are educated on all the brand new products and ideas for the upcoming sales year. I was out 2 years ago in Utah and this year the event was held in Monterey, CA! That's a stone's throw from my birthplace and family...I HAD to go, right?! I can't not get almost giddy when surrounded by the sport that I'm passionate about along with 600 other people who have that same passion. We sit through presentations, go through the trade show and meet other dealers to talk about business trends, etc. It's a big ole bike lovin' week (with beer included) and it's heaven in my eyes. 

So after the women's product presentation, the question of whether I was offended by how women's merchandise in the cycling industry is presented and sold came up from a male shop owner. It went something like this,

Dude: "How do you feel about this women's stuff and how they sell it to you?"

H: "What do you mean?"

Dude: "I would think it's offensive to a woman. Why do they think you need to be treated with kid gloves? Pink and purple and 'women's only' clinics & rides, women's product in a separate and shorter presentation? Yes, you're women, but you aren't SO different that you can't join in with the rest of us."

H: "Well...I'd never thought of it that way. You have a point, actually."

Obviously this is his opinion and we weren't going to get into any debate over it. But I couldn't help but think that maybe there's SOME truth in what he said. I mean, I've never been a big fan of sitting through women's product presentations because teal and purple on bikes that will NEVER fit me annoys me (re: I ride the biggest men's bike they make), but I figured that was just me being, well, me.

I'm told that the women's market in cycling is growing rapidly. I'm not seeing it. I'm told that if I break women's product out in a separate area on my sales floor and hold women's only events that they will come in droves. Nope. I'm a freaking woman and I don't understand why I (like MANY other shops) am not seeing this big "boom" in women's business.

And then I heard a quote that made me chuckle at it's undeniable truth:

"Women LOVE pink. Unless they don't. They LOVE all women's group rides. Unless they don't. They love bicycle products are marketed just for them. Unless they DON'T."

It's true. We're opinionated and those opinions vary in vast directions. And that makes me wonder what we're doing wrong and how my shop can crack the code. I want women on bikes more than anyone, but I haven't been super successful at it.

So, maybe....just MAYBE I should try something different in my own store. I'm not quite sure what that thing is just yet, but my wheels are spinning. Pun intended. 

What do you think? I'd love to hear your suggestions and opinions. We can only get better right?

Now, go ride a bike ladies!!!


  1. I'd like to see store events for women that cater to the serious cyclist. It seems like most of they are to get new women to ride-not that there is anything wrong with that. I don't need a skirt to ride in and a pink flower on my handlebars. I want high end bikes, good technical clothing, and the right bike for the job.

    I'd also like to see harder no drop group rides--true stay together rides. Most group rides seem to be hammer-hammer-wait at top of hill for 10 seconds & drop half the pack-hammer-hammer. Ride at a good pace-ride at a good pace-stay together-regroup at the top of hills is better and more fun...but not at 10 mph.

  2. I think that's a great perspective. Maybe we should stop assuming every woman who comes to our events is a "newbie" and show a little respect!! Thanks for commenting!


Post a Comment

Questions? Comments? Share away!

Buzz kill? Keep on moving!

Popular posts from this blog


 “I don’t know if I should congratulate you or console you.” - Craig “How about both?” - Me This was a conversation in our kitchen earlier this week. After a year and a half of weekly therapy, I had my last session with my therapist Tuesday. Not because I was over it or because it wasn’t working or because he retired. Nope. Because we got to a place where we could both say I’ve got the tools I need to move on. I have to say that there is no timeline for therapy and every situation is unique. I moved on from intensive therapy with my therapist because that it was worked for ME. I am certainly no expert and I have a feeling this isn’t the end of my therapy forever, but I do know that my experience with the right person allowed me to heal in ways I literally never thought possible. And it gave me the experience of a healthy “goodbye”. I was never prepared for that, so when we set an end date (not-so-coincidentally my Nanna’s birthday), it was hard to process. No one talks about

November 19th

There's apparently something about November 19th and changes in my life... 2 years ago: moving out of the ex's house 1 year ago: announcing that I was making the big move to beautiful Colorado Today: planning my next big adventure! After 2 years of major life changes and constant adjustment, I'm finally feeling like a settled human being. So, I've decided that 2018 is going to be the year I push myself physically and mentally. 2 half marathons are on the schedule along with the most exciting part: a multi day bike adventure with an assisted athlete here in Colorado in support of The Kyle Pease Foundation !!  I've learned enough about myself that I will not agree to push myself hard physically for any length of time unless there is another person who is behind the WHY. Doing this in partnership with another athlete who necessarily wouldn't be able to otherwise, is enough to get my ass off my couch and get it done! Details are still being worke

It's a Funny Feeling

Let's be honest, I've been riding my bike more this year than the last 3 years COMBINED. While that's sad for the last couple of summers, it's great for this one. And this girl.  Thanks to some riding buddies who are calm and patient, I've been able to get out and ride more in the city whereas before even the thought of riding in Buckhead scared the living daylights out of me. I've encouraged myself when I really, REALLY don't want to ride and would prefer to go home after a long day and drink a glass of wine. I've pushed myself to go a little further than I felt I could. I faced some fears. Riding over I-285 during rush hour traffic giggling because I was having a way better time than those commuters! I was out this evening by myself on a local rail-to-trail and it was glorious. The trail was quiet with very few people on it, the weather was great and I just felt good! I trucked along at my best pace yet and kept thinking to myself how